Career Backpack

​​Social media content about career development from the University of Minnesota.

Greetings, here is the most recent Career BackPack from Career Services Administration. We hope to reach more students about resources and opportunities offered by career service offices and important career related information. This newsletter of social media content is for you, our campus partners, to share on your own social media platforms.  

We cover a variety of colleges and units, as well as industries, if you don't see something specific in this newsletter, check back next time!

Whenever available, try to push this handle: #MisforCareer (M is for Career) in all your social media postings.

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December 17th - December 31st

MONDAY (PUSH THROUGH FACEBOOK/LINKEDIN AND TWITTER WITH GRAPHIC):

Facebook/Linkedin: Want to know more about how to use your LinkedIn profile effectively? This video from Candid Career has insider tips on how to maximize your networking experience the right way. z.umn.edu/effectivelinkedin #MisforCareer.

Twitter: Did you recently set up a LinkedIn profile? Check out these insider tips on maximizing your networking experience. z.umn.edu/effectivelinkedin #MisforCareer.

"effectively networking on linkedin: 1. personalize each connection request with a couple sentences. 2. use the advanced search feature to look up hiring managers at the companies you're interested in. 3. never be pushy. always be professional. 4. ask .."

TUESDAY(PUSH THROUGH FACEBOOK/LINKEDIN AND TWITTER WITH GRAPHIC):

Facebook/Linkedin: When in doubt, double-check! Taking the time to double check an employer's legitimacy will help you avoid being involved in a phishing scam.  z.umn.edu/verify #MisforCareer.

Twitter: Trust AFTER you verify. Taking time to verify an employer is the best way to ensure a job you are interested in is truly legitimate. z.umn.edu/verify #MisforCareer.

"5 major types of job search scams: 1. emailed job offer supposedly from an employer, recruiter, or job board. 2. fake jobs on social media 3. fake jobs apparently from legitimate employers 4. bogus jobs on legitimate job boards. 5. fake job boards.."

WEDNESDAY(PUSH THROUGH FACEBOOK/LINKEDIN AND TWITTER WITH GRAPHIC):

Facebook/Linkedin: Asking indirect questions about company culture such as 'Does the company give back to the community?' during an interview will help you learn about the type of environment you could potentially work in. z.umn.edu/companyculture #MisforCareer.

Twitter: Did you know asking about an interviewer's typical lunch plans can give you insight into a company's culture? z.umn.edu/companyculture #MisforCareer.

"12 questions to ask during an interview about company culture: 1. how long have you been w/ the company? 2. what is the last big achievement that was celebrated? 3. what is the dress code like here? 4. what activities do you offer for employees?..."

THURSDAY(PUSH THROUGH FACEBOOK/LINKEDIN AND TWITTER WITH GRAPHIC):

Facebook/Linkedin: 'Just do it,' 'Expect more. Pay less,' and 'Driven to Discover,' all have one thing in common, they are powerful brand mantras. The first step to creating a strong personal brand is to discover your own powerful brand mantra. z.umn.edu/personalbranding #MisforCareer.

Twitter: Ellen Degeneres' brand mantra is 'be kind to one another.' What's yours?z.umn.edu/personalbranding #MisforCareer.

"Building a brand mantra: 1. determine your emotional appeal 2. determine your description 3. determine your function 4. put it all together"

FRIDAY(PUSH THROUGH FACEBOOK/LINKEDIN AND TWITTER WITH GRAPHIC):

Facebook/Linkedin: Feel like walking through a winter wonderland this winter break? Trek on over to career services for any career-related help you need during your winter break. career.umn.edu#MisforCareer

Twitter: On campus this winter break? You're in luck! The career services staff is too. Stop by for career counseling, resume help, and more! career.umn.edu #MisforCareer.

"need a break from the cold? stop by Career Services during your winter break for all your career needs!"