Career Communities are industry-focused pages that help you narrow your career aspirations into manageable and relevant fields. Within each community page you’ll find potential career paths, featured internships and jobs, resources to help further explore the field, relevant articles, and more! We encourage you to explore more than one Community, and those who are still exploring many options can find helpful content on the Exploring Careers Community page.

The communications and media industry focuses on creating, delivering, and sharing information and stories across various platforms, such as TV, radio, print, digital, and social media. It plays a critical role in shaping public opinion, spreading news, and entertaining audiences worldwide. This field combines creativity, technology, and storytelling, with professionals working in journalism, public relations, advertising, film, and content creation. The industry constantly evolves with advancements in technology, offering new ways to engage and communicate with people. Careers in media and communications are diverse and fast-paced, requiring strong communication skills, adaptability, and a keen understanding of audience behavior.

Possible career paths in this industry (not an exhaustive list)

Here you can see examples of career paths within this industry. Clicking the link will direct you to a new website, “What can I do with this major?” The website aligns specific majors to careers to show which majors will offer you some academic knowledge of the field (they are not directly aligned to UMN majors but most are offered here). Remember, major doesn’t also connect directly to career, so if you’re interested in an industry and your major isn’t listed, don’t let that prevent you from exploring and pursuing your goal.

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Labor Market InsightsIn partnership withLightcast logo

Explore occupations by career categories and pathways and use real time labor market data to power your decision making.

First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)