Career Communities are industry-focused pages that help you narrow your career aspirations into manageable and relevant fields. Within each community page you’ll find potential career paths, featured internships and jobs, resources to help further explore the field, relevant articles, and more! We encourage you to explore more than one Community, and those who are still exploring many options can find helpful content on the Exploring Careers Community page.
The marketing industry focuses on promoting products, services, or brands to reach and engage with target audiences. It includes areas like advertising, market research, digital marketing, public relations, and brand management. Professionals in marketing develop strategies to attract customers, increase sales, and build brand loyalty. This field combines creativity with data analysis to understand consumer behavior and create effective campaigns. Careers in marketing offer opportunities to work in diverse industries, helping companies connect with consumers and grow their businesses.
Possible career paths in this industry (not an exhaustive list)
Here you can see examples of career paths within this industry. Clicking the link will direct you to a new website, “What can I do with this major?” The website aligns specific majors to careers to show which majors will offer you some academic knowledge of the field (they are not directly aligned to UMN majors but most are offered here). Remember, major doesn’t also connect directly to career, so if you’re interested in an industry and your major isn’t listed, don’t let that prevent you from exploring and pursuing your goal.
