Handshake Marketing Kit
Our goal is to give ALL students the chance to connect with the job search, networking, and research opportunities available on Handshake. To do so, we need your help!
How to Use the Kit
Download Files for Digital Use: This kit includes files you can download to market Handshake to your target audience at the University of Minnesota. You are free to make edits to add unit/college/campus specific branding, but please do not edit original files. Rather, download the design file, or if working in Google Drive, save a copy (right click on a file and select “Make a Copy”) and work off the copied version.
Print Marketing Material: We ask that each career unit take care of their own printing needs. Other departments, please contact handshake@umn.edu if you would like Handshake posters, postcards, or business cards.
- Suggested printing vendors: We have used and recommend UMN Printing Services, FedEx, and GotPrint. GotPrint tends to have the lowest prices while UMN Printing Services provides great quality.
For questions, contact handshake@umn.edu.
Print Assets
Poster
Suggested use: Post in department and staff offices, interview centers, resources rooms, and common areas such as the student unions or RecWell.
Handshake at a Glance
Suggested use: Share with academic advisors or other internal stakeholders in your units who are in positions to promote Handshake to students. It is meant to show the value of Handshake and provide a quick overview of its features along with some tips on using Handshake in advising.
Postcards
Suggested use: For resource fairs, information packets, and front desks. Includes basic information about Handshake and is a good quick introduction if the person isn’t aware of Handshake.
Business Card
Suggested use: For front desks, staff offices, information packets, etc. Includes minimal information about Handshake. Ideal when the recipient has heard about Handshake, and you want to give them a physical reminder where to follow up.
Digital Assets
Presentation for advisors and faculty
Suggested use: Present or share with advisors or faculty in your college. An annual Handshake training is hosted centrally for all UMN advisors using this or similar presentation material (for more information contact Katie Kovarik, kovar051@umn.edu). Collegiate and campus units are encouraged to host additional sessions on an as needed basis.
Web tile
Suggested use: For websites, newsletters, and any digital medium where you need a small, UMN branded Handshake image.
Marketing Blurbs
25 words: Handshake is a career network for students, alumni, and employers with local, national, and international opportunities.
50 words: Handshake is a career network for students, alumni, and employers with local, national, and international opportunities. Students have access to search and apply for part-time jobs, internships, co-ops, and full-time career opportunities
100 words: Handshake is a career network for students, alumni, and employers with local, national, and international opportunities. Students have access to search and apply for part-time jobs, internships, co-ops, and full-time career opportunities, as well as search for information on upcoming career fairs and on-campus recruiting events. Register for career events, fairs, and interviews and chat and network with employers directly through Handshake.
Resources from Handshake
- Handshake’s Brand Guideline: Includes Handshake’s manifesto and instructions on when and how to use Handshake’s logo and wordmark.
- Handshake’s Marketing Toolkit: Includes intro presentations, videos, blog posts, print material, social media posts, email templates, and marketing tips.